01Fill-in or front desk
Picks up when nobody else can.
Your team rings first. After three rings, Lia answers, or she takes every call.
Sam W. Test drive on Saturday?
Lia · Booked Sat 2:30 with Dana
Lia is an AI voice agent built for independent used-car dealers. She answers sales and service calls on the first ring, knows every car on your lot, books test drives onto your floor, and calls back the people your team couldn't reach.
Answers 24/7Books onto your floorHands off to a person
The problem
Most dealership AI voice tools were built for franchise service lanes. Independent dealers still lose sales calls to voicemail, especially after hours and on Saturdays.
of sales callers actually reached someone at US dealerships in the first half of 2026.
Car Wars mid-year review, 44.4M calls · Aug 2026of service customers would rather book with an AI voice assistant. Among Gen Z it's 51%.
CDK Global, 2,000+ customers · Feb 2025Front desk or fill-in, every caller gets an answer and every serious one gets a time.
“Is the Boxster still there?”Tuesday · 9:40 PM · after hours
Test drive booked · Sat 11:00
01Fill-in or front desk
Your team rings first. After three rings, Lia answers, or she takes every call.
Sam W. Test drive on Saturday?
Lia · Booked Sat 2:30 with Dana
02Nights and weekends
She books the visit for when you open and leaves the notes for the morning.
03Appointment setter
Every booking is confirmed by text and lands on the floor with the right rep.
Sent to FairTurn · Dana K.
* Target figure, to be confirmed with pilot results before launch.
What Lia does
Sales, service and after-hours calls, day and night. No hold music, and no voicemail box filling up over the weekend.
Reads your inventory: year, trim, miles, price, and whether the car is still here. It never offers a car you sold yesterday.
Test drives and appointments land in FairTurn with the right salesperson, so the car is ready before the customer arrives.
Missed callers, web leads that went quiet, and showroom visitors who didn't buy get a callback on your schedule.
When a caller asks for a manager or the finance office, Lia transfers the call live and passes on a short summary.
Callbacks respect consent, quiet hours and do-not-call lists. Every call is recorded and transcribed, so you can check what was said.
How it works
Keep your numbers. Send calls to Lia all the time, after hours, or when nobody answers.
Hours, directions, trade-in and finance policy, and who handles what. Lia reads your inventory on her own.
Every call is summarized, every appointment lands on the floor, and you can listen to any call.
Compare
How Lia lines up against the AI voice tools dealers ask us about most.
| Capability | LiaProDealer | MatadorVoice agents | ImpelVoice AI | PodiumAI Employee | AutoRaptorAI voice agent |
|---|---|---|---|---|---|
| Answers sales calls | Yes | Yes | No or not documentedService calls | Yes | Yes |
| Books test drives on the call | Yes | Yes | No or not documented | Yes | PartlyComing soon at launch |
| Calls back missed callers | Yes | PartlyVoicemail drops | No or not documentedInbound only | No or not documented | No or not documentedComing soon at launch |
| Calls back unsold showroom visitors | Yes | No or not documented | No or not documented | No or not documented | No or not documented |
| Hands the visit to your up systemRight salesperson, car ready | Yes | No or not documented | No or not documented | No or not documented | No or not documented |
| Works without a big franchise DMSFor example, dealers on DealerCenter | Yes | No or not documented | No or not documented | No or not documented | PartlyNeeds its own CRM |
offered · partly · not offered or not documented on the vendor's public pages, as of October 2026. Sources: matador.ai/voice, impel.ai, automotive.podium.com, autoraptor.com and AutoRaptor's April 2026 launch release.
FAQ
Yes. Lia introduces herself as the dealership's AI assistant, and callers can ask for a person at any time.
She transfers the call to the right person, or takes a message and makes sure a callback lands on someone's list. She doesn't guess.
Lia gives your advertised price and what's included. Payments, rates and trade-in numbers go to your team, so nothing is promised that a manager hasn't approved.
Yes. You forward calls to Lia all the time, after hours only, or when nobody picks up after a few rings.
Lia is in early access. Book a demo to be one of the first dealers on it; early-access dealers help decide what she learns next.
The other tools
Prices every car against the real market each week. You approve every change.
Explore ProPrice AI FairTurnShowroom up systemPuts the right salesperson on every up, and makes sure no walk-in is forgotten.
Explore FairTurn LineReadyRecon workflowMoves every car from auction to front-line ready, and shows what each day costs.
Explore LineReadyBook a demo
Thirty minutes, your own inventory, run live.