ProPrice AIInventory pricingLive in pilot

The whole lot,
priced right.

ProPrice AI checks every car against nearby listings and your own sales each week, ranks it, and suggests the price that moves it, with the reason. Your guardrails hold, and nothing goes live until a manager says yes.

Book a demo How it works

Weekly whole-lot reviewDeal rating for every carA manager approves every price

2021 RAV4 XLE31,200 mi · 38 days on lot · stock 4471

Scanning market

Your price$27,900~~$27,900~~

Rank nearby—

Comparables0

2021 RAV4 XLE24,900 mi · 8 mi$27,350Good

2021 RAV4 XLE35,400 mi · 14 mi$26,800Great

2020 RAV4 XLE29,100 mi · 21 mi$26,450Good

2021 RAV4 XLE41,000 mi · 33 mi$27,990Fair

2021 RAV4 XLE Premium30,500 mi · 47 mi$28,900High

Deal rating among nearby listingsFair deal

GreatGoodFairHighOver

Suggest $26,990 · −$910Moves it to a Great deal · within your $1,000 step limit

Example dataChecking listings within 50 mi

Photo is an illustration

The problem

Every day a car sits, it eats its own gross.

Supply is up and turns are slower. The dealers that win catch a struggling car in its second week, not its seventh.

49 days

of used-car supply on the market in September 2026, the most since late 2022.

Cox Automotive · Oct 2026

50+ days

average turn time, up 23% since 2023.

WardsAuto, cited by ACV in NJ Auto Retailer · Jul 2026

$30–40

a day, per car: what a car typically costs you while it sits.

AutoAlert aged inventory guide · 2026

of dealers spot a struggling car within its first 15 days.

Lotlinx 2026 Inventory Health Survey · Jul 2026

ProPrice AIInventory pricingLive in pilot

Your whole market on one screen. AI prices, you approve.

One weekly review instead of five tabs. Every car priced to the market, waiting for your OK.

80%^*less time spent on the weekly repricing

01One dashboard

Every tab you check, on one screen.

CarGurus, the marketplaces, nearby dealers, your DMS and CRM, side by side for every car.

1 screeninstead of five tabs

Monday pricing7 tabs open · one car at a time

7 tabs

CarGurusNearby listingsYour DMSYour CRMsoonBook values

2021 RAV4 XLE31,200 mi$27,40096%Great6 leads

2019 Civic EX41,280 mi$18,990103%Fair1 lead

2020 Camry SE36,900 mi$22,45099%Good4 leads

2018 F-150 XLT68,400 mi$31,900107%High0 leads

Refreshed 6:00 AM · 42 cars · every source on one screen

Example dataBook values are coming soon

02AI pricing

AI prices the lot. You approve.

Every car gets a price and a reason. Approve one at a time, or all at once.

7 of 42cars needed a decision this week · example math

Weekly pricing reviewMonday 8:00 AM · checked overnight

Analyzing

Checked 0Hold 0Need you 0Showing 6 of 42

2019 Civic EX38 days · $18,990Analyzing…Suggest −$400 Approved −$400FairGood3 cheaper Civics within 50 mi

2021 RAV4 XLE12 days · $27,400Analyzing…Hold · Great dealRanked #2 of 14 nearby

2018 F-150 XLT51 days · $31,900Analyzing…Suggest −$700 Approved −$700HighFairNo leads in 7 days

2020 Camry SE9 days · $22,450Analyzing…Hold · Good dealNew arrival · your 10-day rule

2018 Outback 2.5i44 days · $17,200Analyzing…Suggest −$500 Approved −$500FairGoodPriced above 8 of 11 nearby

2020 Escape SE20 days · $19,450Analyzing…Hold · Great dealLeads on target

7 new prices exported to DealerCenter

Example week

Tabs and spreadsheetsMost of the morning

ProPrice AI review…

Example dataA manager approves every price

03Guardrails

Your rules hold.

Step limits, waiting periods and gross floors are checked on every price.

0prices go live without a manager

Price change checkYour rules run before any price moves

Checking rules

2020 Tacoma SR544,700 mi · 46 daysAI idea−$1,400Capped

Max step $1,000Checking…Over by $400 · capped

7 days since last changeChecking…Last change 12 days ago

Gross floor $1,200Checking…Gross after change $1,850

First 10 days on lotChecking…On lot 46 days · free to move

Listed at $33,400Fair deal

GreatGoodFairHighOver

Leads per day · example Leads +60% in the week after

7 days before7 days after

Example dataRules are yours to set

* Target figure, to be confirmed with pilot results before launch.

What ProPrice AI does

Your best used-car manager's Monday, done for every car.

A weekly whole-lot review

Every car is checked against nearby listings and your own sales before Monday's meeting. The cars that need you rise to the top.

Ranked against the market

Each car's rank among nearby CarGurus listings, its deal rating, and the exact cut that reaches the next rating.

AI price ideas, with a reason

A suggested price for every car, with a plain-English reason, always inside your rules. Accept it, rewrite it or skip it.

Your guardrails, enforced

Largest step per change, days between changes, a car's first days on the lot, share of gross. Checked on every price, typed or suggested.

See what each change did

Leads and appointments around every price change, per car and for the lot, so you learn what actually works in your market.

Max bid on auction pages

The Chrome extension prices cars on Manheim, OPENLANE and ACV: expected retail, your costs, profit and max bid. It never bids.

Trade-ins, appraised

Asking price, offer and profit solved together, with comparable cars and your own past sales of the model.

A price sheet like a spreadsheet

Every car in one grid: pin, sort, filter, group, type prices from the keyboard, and export to Excel.

Every price on the record

Who typed, approved or cleared each price, and when. Old rules can be viewed and restored.

How it works

One review a week. Thirty minutes.

Send your inventory

Upload the DealerCenter export or have it emailed on a schedule. Costs and sales come along.

Set your rules

Target deal rating, the largest cut per step, days between changes, and the gross you protect.

Approve the week

Work down the list of cars that need you, approve in bulk or one by one, and export the new prices.

Compare

AI that proposes. You decide.

The big pricing tools are moving toward automatic price changes. ProPrice AI keeps a person on every price and shows what each change did.

Capability	ProPrice AIProDealer	vAutoProvision	CarGurusPriceVantage	ACV MAXRecommendations	LotpopLotWalk
Weekly whole-lot review	Yes	Yes	Yes	Yes	YesWith a human coach
CarGurus deal rating per carAnd the cut to the next rating	Yes	No or not documentedAligns to KBB range	Yes	No or not documented	No or not documented
AI price idea with a reason	Yes	YesNew in 2026	Yes	Yes	PartlyCoach-led
A person approves every change	Yes	PartlyAI can adjust within rules	PartlyOffers automatic updates	Yes	Yes
Leads and appointments after each change	Yes	No or not documented	PartlyForecast, CarGurus only	PartlyPredicted outcomes	No or not documented
Prices cars on auction pages	Yes	YesStockwave	Yes	No or not documented	No or not documented
Reported starting price	Quoted per location	$1,499/mo	Not published	Not published	$995/mo + $1,000 setup

offered · partly · not offered or not documented on the vendor's public pages, as of October 2026. Sources: vauto.com and Cox's NADA 2026 page, Capterra's Provision listing, dealers.cargurus.com/pricevantage, ACV's March 2026 release, lotpop.com.

FAQ

Questions about pricing with AI.

Does ProPrice AI change prices on its own?

No. It suggests, explains and checks your rules. A manager approves every price, and approved prices are exported for your DMS or listing feed.

Where does the market data come from?

Comparable listings and sold cars from a national market data feed, CarGurus deal ratings for nearby cars, and your own DMS sales. Every number on the screen says where it came from and how old it is.

We already pay for vAuto. Why switch?

Many independents tell us they pay for more than they use. ProPrice AI is built around one weekly decision per car, your own rules, and proof of what each change did. Bring your vAuto export to the demo and compare side by side.

Does it work with DealerCenter?

Yes. Upload your inventory and sales exports, or have DealerCenter email them on a schedule.

The other tools

Better together, on one login.

LiaAI voice agent

Answers every sales and service call, day or night, and books the appointment.

Explore Lia FairTurnShowroom up system

Puts the right salesperson on every up, and makes sure no walk-in is forgotten.

Explore FairTurn LineReadyRecon workflow

Moves every car from auction to front-line ready, and shows what each day costs.

Explore LineReady

Book a demo

Bring your inventory. Leave with a price for every car.

Thirty minutes, your own inventory, run live.

The whole lot,priced right.